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Research papers

Foreword

The Advertising Research Foundation (ARF) was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies to advance the state of the art of advertising, marketing, and media research. It is an...

Catalogue: ARF Guidelines Handbook
Author: Michael J. Naples
June 15, 1990
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Citation

Naples, M. J. (1990a, June 15). Foreword . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/foreword-


Research papers

A comprehensive view of current approaches to media research

Until recently, media research has been pretty much synonymous with readership research, audience measurement and ratings, and this is where the bulk of research funds have gone. But ultimately the more significant aspect is the measurement of...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Michael J. Naples
June 15, 1986
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Citation

Naples, M. J. (1986a, June 15). A comprehensive view of current approaches to media research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-comprehensive-view-of-current-approaches-to-media-research